Opportunity Knocks public television series is the outreach arm of The Opportunity Initiative.
This Telly and Anthem Awards-winning show is designed to reduce the shame of financial challenges and increase opportunities for the 40% of Americans living on survival budgets.
Each season, Opportunity Knocks shows six new families a different way forward by pairing them with renowned financial experts Jean Chatzky, Patrice Washington and Louis Barajas to take control of their finances by providing them – and viewers – with actionable advice, tools and community resources.
How it Works
The organization is featured providing a much needed financial solution for the family
The family uses The Opportunity Finder to connect them to a local CDFI or not-for-profit
The families are selected and partnered with their celebrity coach
The coaches help them understand their financial situation and steps to improve it
Why Partner With Us
Unmatched National Exposure
Opportunity Knocks is broadcast nationwide on PBS and streams on PBS Passport, reaching millions of viewers. By featuring your organization, you’ll gain invaluable visibility and recognition as a leader in the fight for economic mobility.
Showcase Your Impact
Our show follows real families as they navigate financial challenges with the help of organizations like yours. By spotlighting your CDFI, MDI, or non-profit, we will highlight the tangible impact of your work, showcasing your commitment to empowering individuals and families.
Build Trust and Awareness
Many Americans face financial hardships and distrust traditional banking institutions. By demonstrating the compassionate, people-first approach of your organization, you can build trust and awareness among a broad audience, encouraging more people to seek out your services.
I never really knew the difference between a credit union and a bank... now I'm a believer.
Michelle Moore, Opportunity Knocks Season 1 participant
In this Season 1 clip, Michelle learns how Suncoast Credit Union is able to lower her interest rates and save her $300 a month.