PROJECTS
Opportunity Knocks on PBS is the
outreach arm of The Opportunity Initiative
This Telly, Anthem and American Reality Television Awards-winning show is designed to reduce the shame of financial challenges and increase opportunities for the 40% of Americans living on survival budgets.
Each season, Opportunity Knocks shows six new families a different way forward by pairing them with renowned financial experts Jean Chatzky, Patrice Washington and Louis Barajas to take control of their finances by providing them – and viewers – with actionable advice, tools and community resources.
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Award-Winning Television
" I never really knew the difference between a credit union and a bank. Now I'm a believer."
MICHELLE MOORE
OPPORTUNITY KNOCKS, SEASON 1
In this Season 1 clip, Michelle learns how Suncoast Credit Union
is able to lower her interest rates and save her $300 a month.
Why Partner With Us
Unmatched
National Exposure
Opportunity Knocks is broadcast and streaming nationwide on PBS reaching millions of viewers. By featuring your organization, you’ll gain invaluable visibility and recognition as a leader in the fight for economic mobility.
Showcase
Your Impact
Our show follows real families tackling financial challenges with support from organizations like yours. By featuring your CDFI, MDI, or nonprofit, we showcase your impact and commitment to empowerment.
Build Trust
& Awareness
Many Americans struggle financially and distrust traditional banking institutions. Showcasing your compassionate, people-first approach builds trust and awareness, encouraging more people to seek your services.