PROJECTS
Opportunity Knocks on PBS is the
outreach arm of The Opportunity Initiative
This Telly, Anthem and American Reality Television Awards-winning show is designed to reduce the shame of financial challenges and increase opportunities for the 40% of Americans living on survival budgets.
Each season, Opportunity Knocks shows six new families a different way forward by pairing them with renowned financial experts Jean Chatzky, Patrice Washington and Louis Barajas to take control of their finances by providing them – and viewers – with actionable advice, tools and community resources.
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Award-Winning Television
" I always told myself, you gotta break the cycle, you gotta break the cycle...and now I feel I have broken the cycle."
LAUREN & JARED
OPPORTUNITY KNOCKS, SEASON 1
In this Season 1 clip, Jared shares how Opportunity Knocks helped him break the generational cycle of poverty.
Why Partner With Us
Unmatched
National Exposure
Opportunity Knocks is broadcast and streaming nationwide on PBS reaching millions of viewers.
Life-Changing
Impact
Our show follows real families tackling financial challenges with support from organizations like yours.
Build Trust
& Awareness
We show compassionate, people-first approaches building trust and awareness.