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Empowering Hope. Creating Opportunity. Building Financial Stability.
The Largest Coordinated Economic Mobility Campaign in US History
At The Opportunity Initiative, we’re not just offering help; we’re instilling hope and paving the way for a brighter, more equitable future where everyone has the opportunity to thrive.
The entire community sees how we've changed the lives of the families in the show. Our goal is to help people help themselves. That's exactly what Opportunity Knocks is doing for viewers.
Jeff Conrad
CEO, Pelican State CU
Our Work
Opportunity Knocks
Life-changing, award-winning public television series - now in its second season.
The Opportunity Finder
Directly connecting people to a network of nonprofits and not-for-profit CDFIs, MDIs and government assistance programs.
BizKids
National financial literacy initiative based on the Emmy Award-winning public television series.
The Opportunity Coach
Our newest financial health tool, powered by LifeCents, making financial wellness accessible to everyone.
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