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Empowering Hope. Creating Opportunity. Building Financial Stability.

The Largest Coordinated Economic Mobility Campaign in US History

At The Opportunity Initiative, we’re not just offering help; we’re instilling hope and paving the way for a brighter, more equitable future where everyone has the opportunity to thrive.

Our Impact

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25 Million

Outreach and Engagement

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People Connected to a Network of 20,000 Nonprofits

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Financial Health Assessments

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The entire community sees how we've changed the lives of the families in the show. Our goal is to help people help themselves. That's exactly what Opportunity Knocks is doing for viewers.
Jeff Conrad
CEO, Pelican State CU

Our Work

Opportunity Knocks

Life-changing, award-winning public television series - now in its second season.

The Opportunity Finder

Directly connecting people to a network of nonprofits and not-for-profit CDFIs, MDIs and government assistance programs.


National financial literacy initiative based on the Emmy Award-winning public television series.

The Opportunity Coach

Our newest financial health tool, powered by LifeCents, making financial wellness accessible to everyone.

Get Involved

We would love to discuss the Opportunity Initiative with you and share how you can join us in changing lives. See how doing good is good business.

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