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Empowering Hope. Creating Agency. Removing Barriers.

THE LARGEST COORDINATED ECONOMIC MOBILITY CAMPAIGN
IN U.S. HISTORY

Get Involved

Discover how The Opportunity Initiative is transforming economic mobility and maximizing every philanthropic dollar. Connect with us to learn how you can join our revolutionary approach that not only changes lives but also eases the long-term strain on nonprofits. Let's work together!

5 Year Impact Projections

OPPORTUNITY
KNOCKS

Outreach and Engagement

OPPORTUNITY
FINDER

Connections to Nonprofits & CDFIs

OPPORTUNITY
COACH

Financial Health Assessments

JEFF CONRAD

CEO, PELICAN STATE CU

“The entire community sees how we've changed the lives of the families in the show. Our goal is to help people help themselves. That's exactly what Opportunity Knocks is doing for viewers."

Our Work

Leaves Shadow

Directly connecting people to nonprofits and not-for-profit CDFIs, MDIs and government assistance programs.

Our life-changing, award-winning public television series. Now airing on PBS, PBS.org and PBS Passport. 

Our newest financial health tool, powered by LifeCents, making financial wellness accessible to everyone.

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© 2025 by The Opportunity Initiative

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